Context
The MENA Catalysts aims to build a team of “world-class athletes” at all levels and that includes in marketing and practice development. We are seeking a talented, full-time director in-person to do just this.
Key Responsibilities
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- Marketing
Develop and execute firm’s marketing strategy
- Marketing
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- Develop client acquisition action plan
- End-to-end digital campaigns orchestration (Linkedin & Instagram, Display ads, Influencer Marketing, Retargeting)
- Budget management, growth strategy
- Building MVPs
- Lead generation, email marketing
- Strategize and execute marketing lead generation
- Develop and execute a systematic, organized business development strategy to scale sales growth, drive lead generation, and manage the leadgen pipeline
- Produce business development proposals, for example market entry strategy to a fintech or crypto multinational client prospect; in Google Docs, Google slides, or Proposify
- Drive B2B Content Creation — that leverage firm’s expertise — in arresting, engaging style that drives client engagement to The MENA Catalysts.
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- Project Execution – After first 6 months- Drive project implementation day-to-day
- Lead delivery of Gulf government relations strategy projects for fintechs, crypto, and AI multinationals.
- Translate client priorities to work scope, division of roles, project budgeting and project governance to delegate:
- Internally (strategy consultants, paid interns)
- Externally (subject matter experts, contractors/consultants)
- Formulate and test hypotheses; storyboard, and create nuanced, actionable market entry strategy for clients expanding, primarily in the Gulf. In some cases, you will be asked to travel. (approximately ten percent of year)
- Conduct final review, ensuring projects are delivered on time and to the highest standards
III. Management
Work closely with senior management to build the The MENA Catalysts internal organization
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- Strategy: Conduct specific company strategy tasks including corporate business planning-related priorities:
- Lead sectoral and competitor analysis including tracking government relations licensing trends, tracking competitor services, performance and developments.
- Strategy: Conduct specific company strategy tasks including corporate business planning-related priorities:
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- Knowledge Management: Develop Firm’s internal knowledge management, currently residing in Google Docs, Google Slides and PDFs
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- General Operations and Coordination: Managing upwards to firm leadership — Escalate smartly. Align with the CEO, provide him project tracking to ensure that milestones and goals are being met.
- Partner on other workstreams including sales, operations, talent recruitment, on range of business priorities
- General Operations and Coordination: Managing upwards to firm leadership — Escalate smartly. Align with the CEO, provide him project tracking to ensure that milestones and goals are being met.
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Essentials
Leadership skills, formal project management experience; preferred to have entrepreneurial experience
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- Strong team-player — with extensive ability to lead, organize and motivate team to accomplish goals.
- Familiarity with WordPress, Zapier, Google Data Studio, Canva, Adobe Photoshop & Illustrator, Asana
- 10 years of diversified experience in IT products, SaaS, and B2B companies
- Passionate about creating and growing outstanding and sustainable products and companies. -Content creation experience
- Demonstrated interest in self-development and self-growth
- High emotional intelligence
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- Highly developed proficiency in Google Docs, Google Sheets, and ChatGPT
- Master’s degree
